A leading online travel agency (OTA) boosted revenue and customer trust by embedding seamless travel protection into its booking flow. Discover how dynamic pricing and instant coverage increased conversions and improved the traveler experience.

Challenge:

A major OTA operating across Europe wanted to improve its travel protection offering. Customers were often hesitant to purchase insurance due to unclear pricing and complex policy terms. As a result, attachment rates were low, and the claims process was slow, leading to frustrated travelers and lost revenue opportunities. The OTA needed a seamless, high-converting solution to offer protection that truly met customer needs.

Solution:

By integrating our embedded travel protection solution directly into the OTA’s booking flow, we transformed trip insurance into a simple, one-click add-on. With dynamic pricing tailored to each trip, instant policy activation, and an automated claims process, travelers could confidently book with peace of mind. The fully digital experience ensured a frictionless journey from checkout to claim resolution.

Impact:

• Higher attachment rates, as more travelers opted for protection at checkout.

• Improved customer satisfaction, with clear coverage options and fast claims processing.

• Increased revenue per booking, turning travel protection into a key profit driver.

• More efficient operations, with automated claims reducing administrative workload.